To The New CCPRs On The Block

“Back to work on Monday. Don’t know where the summer went. But looking forward to an amazing new school year with 80 new future PR professionals.” – Barry Waite

GAWD, that’s a lot of new students coming into the corporate communications and public relations program at Centennial College this September! It will be one year since I enrolled in CCPR and it was the best decision I made in my life so far. I made new friends, went to a lot parties, made connections in the industry and learned the best way possible, HANDS ON! Since I’m now an alumni of Centennial’s awesome program, like a big brother, I want to give you new CCPRers some tips (maybe tricks?) on your post-grad experience to make it awesome!

1. Make friends with your fellow CCPRers: During the first few weeks you’ll be introducing yourself to your fellow colleagues. You’ll get to hear where everyone came from, their experience, their passion, and where they want to end up. Make sure you talk to everyone, even people in the other block! Not only are they your fellow students but they’re your first PR contacts. Sure you’ll be closer to a few people than others but never break relationships. Plan lunch outings, a happy hour after class, or even a secret santa at school. The friends you make at CCPR will be ones you have for the rest of your brand new career! Enjoy yourself and remember everyone is in the same boat.

2. Everyone is in the Same Boat: You’re in post-grad for a reason, you want to start your career. That goes the same for all your peers in the program. Try helping out your peers if they are stuck on an assignment or if they need help on Photoshop and InDesign. I had someone in the program who was charging people for a copy of the Adobe CS program and I didn’t think that was nice. So the next day I downloaded the whole program and gave it to everyone for free. If you have any knowledge in the PR or social media world share them with your friends. For example, during the internship search, if you see an agency that one of your friends would like then let them know. In the end everyone will have an internship so don’t worry.

3. Teachers = Mentors: Post-grad is nothing like your first year at University. Everyone is mature and the teachers are really there to help you get your career started. Teachers like Barry, Donna, Clowater, #Paolo and Vivienne are just some of the mentors who will guide you through the program. Feel free to talk with any of them about your PR goals or struggles with CCPR. The assignments and projects that you get won’t be useless because you’ll able to put the best ones in your PR portfolio. Remember, nobody knows the PR world more then your teachers.

4. Social Media is Your Voice: Twitter, LinkedIn, and blogging are going to play a big role in your path to becoming a PR pro. If you haven’t already, start a Twitter account right now! If your Twitter is locked, that’s a bad move. Follow all the PR agencies and PR pros around Toronto. If you find an agency that you really like engage with them to get noticed. When you tweet think how you want to be presented in the PR world. So tweet out PR news, social media trends, and fashion/entertainment (if you want to work in that industry). You will be using Twitter a lot during your time at CCPR. Like Twitter, blogging is very important in PR. Writing blog posts can help you develop and practise your writing skills. Blogging will also help you write short and sweet and keep your creative mind going. [Tip: you will be writing blog posts as assignments so start your blog now!]. Honestly, I could talk more about blogging and social media but I’m not going to drag this on….just click here.

5. Dress To Impress: Now I’m not saying to wear a suit and tie but please don’t wear sweatpants to school or really crazy revealing clothes. Your teachers and peers will notice your attitude, habits and the way you dress. You will get told that image is everything and you can make a great impression by the way you present yourself. Keep in mind that people at PR agencies are very fashionable so remember to dress for the career you want. [Tip: take a really professional photo for your LinkedIn/Twitter profile]. Check out the blog post, Dress For The Career You Want! for men and women fashion tips on how to look your best.

The first four months will be a little crazy with a lot of assignments overlapping each other but don’t worry you’ll do great! Barry will send you a lot of volunteer opportunities and I highly suggest you go to as many as possible. If you are looking to join CPRS or/and IABC do it because you will get a student discount, but it’s not necessary. CCPR was a lot of fun because of the awesome people I met in the program so don’t be shy and connect. I still hang out with people from CCPR and it’s always a blast!

Good luck CCPR Fall Semester 2013!

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Why It’s Important to Blog in Public Relations

why-its-important-to-blog-in-public-relations

I am in my last few weeks of the corporate communications and public relations program at Centennial College and the pressure is on to find a great PR agency or organization to join. I’ve been blogging for about four years now and I found that it helped me get a few interviews and it developed a creative portfolio. I always find it weird when people who are starting out in public relations are not taking blogging seriously.

For those that want a career in public relations you need to have strong writing skills, social media experience, and multimedia experience. If you don’t have those skills, don’t worry. I am here to tell you how you can possess all three essential skills just by blogging.

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Dress For The Career You Want! with Heather Hawke from Off The Rack PR

dress-for-the-career-you-want-j-crew

Often throughout the PR program, we get told from our mentors that our image is everything and it plays a huge role when we’re searching for jobs. What we say on Twitter, and the pictures we post on Facebook and Instagram, reflects our brand. I never really took that advice seriously, but then it hit me that employers will Google you. Your personal brand is about who you are and what you want to be known for. Two months in, I cleaned up my Twitter, untagged a few pictures on Facebook, and started to watch what I say (kind of).

“You can tell a lot by the way someone is dressed, the crease in the pants, the knot in the tie, that wrinkles in the shirt. Don’t let the way you dress interfere with anything.”

Unfortunately, not a lot of people are taking this seriously. Their Twitter is ok, but when you go on Facebook or Instagram, that’s where it gets messy. There are a few people who really don’t know how to dress. I’m not saying you should wear a suit or dress shoes everyday, but don’t wear clothes that reveal everything, everyday… in front of your peers and teachers! When you have an interview at a PR agency, you will want to look your best because most of the people that work there are very fashionable.

Today on PRdrink PRvoker, I want to give you (men and women) tips on how to dress for the career you want! I also have a special guest blogger, Heather Hawke, creator of Off The Rack PR, who is going to be giving her personal tips and favourite styles for women, while I will be talking about my favourite types of casual yet business looks for men.

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Do You Have a Social Media Personality?

social-media-personality-infographic

Face it, we all put on a different face when we’re on social media sites like Facebook and Twitter. You may have tweeted out a spoiler of a popular TV show like Breaking Bad, the ending of a blockbuster movie, and probably complained about the weather and traffic. If you can sit in front of your computer and tell me you haven’t, you are a liar! Joking! …or am I? HA!

MyLife did a survey with 890 adults aged 18 and older to find out with types of personalities there are on social media sites. They compiled the results of the survey and created an infographic. I love infographics! I did the test and I turned out to be a “Mr. Nice Guy” but there is no way that’s true. I know I have a mix of the “Oversharer” and “Humble Bragger” in my social media persona.

You can follow along the infographic and find out what’s your social media persona. If you do, leave a comment on what you get, I would love to know!

(source Mashable)

55th GRAMMY Awards #TheWorldIsListening Campaign

grammys the world is listening

This year, to help promote the 55th GRAMMY Awards, The Recording Academy teamed up with TBWA, which is a worldwide advertising agency (yes, they have a Toronto location).

#TheWorldIsListening is a social media campaign that helps feature up-and-coming artists. Musicians can upload their record on SoundCloud and share it on Grammy Amplifier. The musician’s track may be tweeted out by iconic artists such as RZA, Linkin Park, and Kelly Clarkson, who are the Amplifier Curators. Continue reading

Twitter Adds Photo Filters… Too Late!

This post may be a little late, ok maybe like 2012 late. If you have Instagram and you’ve been using Twitter to share your images then you may have noticed that you cannot see your filtered photos on your Twitter stream without clicking a link. That’s because Instagram (owned by Facebook) has disabled the support for Twitter cards.

Twitter responded by adding their own photo filter support. It’s funny because the day Twitter did that, Instagram updated their app with two new filters and a new layout.

I haven’t really played around with Twitter’s filter and to be honest, I don’t think I’ll really use it.

Justin Timberlake is bringing MySpace Back

Justin Timberlake, the man who brought “SexyBack” in 2006, is ready to bring MySpace back from the dead! Excited? Well, after watching the video that Timberlake released on his Twitter has got me pumped up!

A long time ago, MySpace was once the leader in the social media world. The site was even bought by Rupert Murdock for $580 million  in 2005 and the value tripled within a year. But (the now powerful) Facebook came along and destroyed MySpace’s hopes and dreams.

In 2011, MySpace was purchased by the advertising network Specific Media for $35 million and Justin Timberlake who took ownership stake.

From the looks of it, the New MySpace will have a heavy music component to it. Users will have the option to sign in with their Facebook or Twitter account and bring their information over or create a new MySpace account. I am kind of getting tired of Facebook so the New MySpace interface looks really refreshing. If done right, this will look amazing on tablets!

The New MySpace will not only be squaring off against Facebook and Twitter, but as well as music based social sites like Spotify, Rdio, and Rhapsody.

Music being a huge party of my life and having a passion for the digital world, I can’t wait for the New MySpace!