Abercrombie & Fitch for the Homeless

Remember the lyric, “I like girls that wear Abercrombie and Fitch” by the boy band LFO? Well, it turns out that Abercrombie and Fitch CEO Mike Jeffries would change those lyrics to “I only like thin and beautiful girls that wear Abercrombie and Fitch.”

Jeffries and Abercrombie and Fitch has been in the spotlight lately due to the remarks he made in his 2006 Business Insider interview. Jeffries is quoted saying that he “doesn’t want larger people shopping in his store, he wants thin and beautiful people” and he “doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing.” Definitely not a good look for the CEO of a major american fashion label to say.

There are also reports that Abercrombie and Fitch would “rather burn the clothes than give them to the poor.” In this social media world we live in, people will take matters into their own hands.

Activist and YouTube video director Greg Karber responded to the “not giving clothes to the poor” by heading into a Goodwill, purchasing Abercrombie and Fitch clothes, and giving it to the homeless. This is something that Abercrombie and Fitch should have seen coming.

I remember nothing at this store fit me, even though there were XL sweaters, it felt tight. It wasn’t a big deal to me that they should make larger sizes, I just shopped at different stores. Few years later I lost weight and now their Medium size shirts fit me. What I’m trying to say is that Jeffries shouldn’t have said anything about making smaller size clothing or hiring models as store associates because people already knew Abercrombie does (if not, then you’ve never been to a store). Now his reckless comments and actions will follow him throughout his career.

Abercrombie and Fitch posted a note from Jeffries on their Facebook page.

Advertisements

‘Spun Out’ – A TV Show about Public Relations

spun-out-pilot-new-series

There’s been a show about the advertising world (Mad Men), a show about journalists (The Newsroom), and now us PR practitioners finally have a show!

The new comedy sitcom, ‘Spun Out’, follows a disgraced writer Beckett Ryan who joins King PR, a public relations agency staffed with people who can spin everyone’s problems but their own. After accusing a famous author of stealing his book with disastrous results, Beckett turns to King PR for help, and quickly realizes that the agency needs someone with his charm and wit just as much as he needs them to help him earn a little forgiveness. No matter how bizarre the cases are that the agency takes on, they pale in comparison to the workplace romances, rivalries, personal successes, and often hilarious failures of the close-knit and dysfunctional colleagues at King PR.

“Tackling the highs, the lows, and the bizarre in the fast-paced world of public relations, ‘Spun Out’ is a hilarious rollercoaster ride that dives into the dysfunction of close-knit colleagues,” said Phil King, President, CTV Programming and Sports.

The cast of ‘Spun Out’ includes Dave Foley (Dave, the boss of King PR), Paul Campbell (Beckett Ryan), Rebecca Dalton (Stephanie, daughter of Dave), Al Mukadam (PR shark Nelson), and JP Manoux (Dave’s ever-loyal assistant Bryce).

‘Spun Out’ is created by Jeff Biederman (Life With Derek), Brent Piaskoski (According to Jim) and Brian K. Roberts (Everybody Loves Raymond), and is produced by Andrew Barnsley (Hotbox). Roberts will also be directing the show.

The CTV network as ordered a full-season of 12 episodes including the pilot shot in February – all episodes will be shot in Toronto. It’s perfect because Toronto is known to be one of the cities with the largest PR agencies.

So the real question is my fellow PR pros, will you be watching ‘Spun Out’? It does sound like a funny show and you have Roberts who produced and directed Everybody Loves Raymond behind the show. PR is known to be a fast-paced industry and stressful, so it will be interesting to see how they will add humour.

If you would pitch an idea of a ‘Spun Out’ episode, what would it be?

I Do This 4 Jay-Z

4Jay-Z cover

If someone asked me who would I do PR for? I would pick my idol Jay-Z. Not even that, I would love to work at his label Roc Nation. Just the thought of representing the hip-hop legend is insane.

This 4Jay-Z mixtape created by the greatest DJ I know, Lissa Monét, is a collection of some of Jay-Z’s amazing records. This isn’t just piled up and mixed kind of mixtape, Lissa Monét carefully chose these tracks because when you listen to the mixtape you can hear how much Jay-Z evolved as an artist.

My dream job is to work at a music label, and after I finished my CCPR program at Centennial in 2013, I can finally go after that dream!

“This 4 Jay-Z mixtape isn’t really about the hits, because we can play Jay-Z hits all day, its essentially about the lyrical versatility and growth of an artist who wasn’t ashamed of where he came from and wasn’t afraid to push boundaries do the impossible and keep people thinking.” ~lissa monét