Facebook feeds us a Redesigned News Feed

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On Thursday, March 7, 2013, Facebook did some spring cleaning and announced a refreshed design of their News Feed. Most of the time when I go on Facebook, I just check my News Feed because I can get the information quick, so it was about time that things changed. Just like Facebook’s Timeline, the new News Feed is all about bigger content like photos – everything has been enlarged so it’s easier to see.

Facebook also wanted to “reduce the clutter” and give more control to the user, so on the new News Feeds there are different feeds which you can browse:

All Friends – a feed that shows you everything your friends are sharing.
Photos – a feed with nothing but photos from your friends and the Pages you like.
Music – a feed with posts about the music you listen to.
Following – a feed with the latest news from the Pages you like and the people you follow.

This new News Feed isn’t anything new, if you’ve been using Facebook on your iPhone or BlackBerry Z10, you’ll notice that Facebook brought that interface to the web version.

Facebook will be rolling out the new design over the coming weeks on web and mobile. These design updates will be available on your iPhone and iPad in the coming weeks and to Android soon after.

What does Facebook’s new News Feed mean for PR practitioner? Visual content will play more of an important role in terms of popping off the page. The update will be great for brands because images always play a major impact on engagement, so with larger images it should draw more clicks. It’s not only about images however, it’s important to take advantage of videos, polls, and sharing articles to interact with users.

Apples are Falling From The Tree

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Technology moves so fast that it doesn’t matter if you keep making the same beautiful products, you will fall behind. Biggest example, Apple.

Two weeks ago, Apple’s stock went down 12% (biggest fall to date) even though they had one of their best quarters to date. I’ve had the first iPod, switched from BlackBerry Pearl to the iPhone 3G, upgraded to the iPhone 4S, bought a Macbook Pro, and looking to buy an iPad Mini 2 (when released). No I’m not an Apple fanboy, they just knew how to persuade me into buying their products. It’s their style, design, attention to detail, and marketing that makes people buy Apple products. Many people also believed and trusted Steve Jobs’s vision. The biggest question that many people are asking is, can Apple survive post-Steve Jobs?

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