On Thursday, March 7, 2013, Facebook did some spring cleaning and announced a refreshed design of their News Feed. Most of the time when I go on Facebook, I just check my News Feed because I can get the information quick, so it was about time that things changed. Just like Facebook’s Timeline, the new News Feed is all about bigger content like photos – everything has been enlarged so it’s easier to see.
Facebook also wanted to “reduce the clutter” and give more control to the user, so on the new News Feeds there are different feeds which you can browse:
All Friends – a feed that shows you everything your friends are sharing.
Photos – a feed with nothing but photos from your friends and the Pages you like.
Music – a feed with posts about the music you listen to.
Following – a feed with the latest news from the Pages you like and the people you follow.
This new News Feed isn’t anything new, if you’ve been using Facebook on your iPhone or BlackBerry Z10, you’ll notice that Facebook brought that interface to the web version.
Facebook will be rolling out the new design over the coming weeks on web and mobile. These design updates will be available on your iPhone and iPad in the coming weeks and to Android soon after.
What does Facebook’s new News Feed mean for PR practitioner? Visual content will play more of an important role in terms of popping off the page. The update will be great for brands because images always play a major impact on engagement, so with larger images it should draw more clicks. It’s not only about images however, it’s important to take advantage of videos, polls, and sharing articles to interact with users.