Why It’s Important to Blog in Public Relations

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I am in my last few weeks of the corporate communications and public relations program at Centennial College and the pressure is on to find a great PR agency or organization to join. I’ve been blogging for about four years now and I found that it helped me get a few interviews and it developed a creative portfolio. I always find it weird when people who are starting out in public relations are not taking blogging seriously.

For those that want a career in public relations you need to have strong writing skills, social media experience, and multimedia experience. If you don’t have those skills, don’t worry. I am here to tell you how you can possess all three essential skills just by blogging.

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Facebook feeds us a Redesigned News Feed

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On Thursday, March 7, 2013, Facebook did some spring cleaning and announced a refreshed design of their News Feed. Most of the time when I go on Facebook, I just check my News Feed because I can get the information quick, so it was about time that things changed. Just like Facebook’s Timeline, the new News Feed is all about bigger content like photos – everything has been enlarged so it’s easier to see.

Facebook also wanted to “reduce the clutter” and give more control to the user, so on the new News Feeds there are different feeds which you can browse:

All Friends – a feed that shows you everything your friends are sharing.
Photos – a feed with nothing but photos from your friends and the Pages you like.
Music – a feed with posts about the music you listen to.
Following – a feed with the latest news from the Pages you like and the people you follow.

This new News Feed isn’t anything new, if you’ve been using Facebook on your iPhone or BlackBerry Z10, you’ll notice that Facebook brought that interface to the web version.

Facebook will be rolling out the new design over the coming weeks on web and mobile. These design updates will be available on your iPhone and iPad in the coming weeks and to Android soon after.

What does Facebook’s new News Feed mean for PR practitioner? Visual content will play more of an important role in terms of popping off the page. The update will be great for brands because images always play a major impact on engagement, so with larger images it should draw more clicks. It’s not only about images however, it’s important to take advantage of videos, polls, and sharing articles to interact with users.

Artists Announce New Album Dates on Grammy Night

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Probably the biggest and important night in the music industry is the Grammy Awards. It’s where all the artists, producers, DJs, A&R’s, basically everyone important come out and celebrate. The 55th Grammy Awards took place on February 10, 2013 and it was ok. It wasn’t the best Grammys I’ve seen. The performances weren’t that spectacular (except for Justin Timberlake’s), LL Cool J kept making the show about him, and most of the awards were handed out during the pre-telecast.

Being such an important night in music, this was the perfect time for artists to announce new projects that they’re working on. The media from all around the world is on the red carpet, all music bloggers are glued to their TVs, and their PR practitioners are in full force. Here are some of the big announcements that were announced at the Grammys:

So as you can see, these are some pretty big announcements coming from artists of this high calibre. Being a music blogger myself, I was excited to hear album dates and future projects coming from my favourite artists. Looking it at a PR perspective, the 55th Grammy Awards brought in 28.4 million viewers, so it was the perfect time make a big announcement like an album release date. You’ll also have thousands of people tweeting during the night, so when Drake told us the name of his new album, fans were already talking about it and bloggers writing posts about the name.

Unless you have wardrobe malfunction, or a shaky performance, it’s all good publicity for an album/tour announcement during the Grammys. Now if only Jay-Z and Kanye West announced their new albums!

Do You Have a Social Media Personality?

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Face it, we all put on a different face when we’re on social media sites like Facebook and Twitter. You may have tweeted out a spoiler of a popular TV show like Breaking Bad, the ending of a blockbuster movie, and probably complained about the weather and traffic. If you can sit in front of your computer and tell me you haven’t, you are a liar! Joking! …or am I? HA!

MyLife did a survey with 890 adults aged 18 and older to find out with types of personalities there are on social media sites. They compiled the results of the survey and created an infographic. I love infographics! I did the test and I turned out to be a “Mr. Nice Guy” but there is no way that’s true. I know I have a mix of the “Oversharer” and “Humble Bragger” in my social media persona.

You can follow along the infographic and find out what’s your social media persona. If you do, leave a comment on what you get, I would love to know!

(source Mashable)

Twitter Adds Photo Filters… Too Late!

This post may be a little late, ok maybe like 2012 late. If you have Instagram and you’ve been using Twitter to share your images then you may have noticed that you cannot see your filtered photos on your Twitter stream without clicking a link. That’s because Instagram (owned by Facebook) has disabled the support for Twitter cards.

Twitter responded by adding their own photo filter support. It’s funny because the day Twitter did that, Instagram updated their app with two new filters and a new layout.

I haven’t really played around with Twitter’s filter and to be honest, I don’t think I’ll really use it.

Cheers To PR & Social Media!

Let me roll up my sleeves for this intro. First off, my name is Tushar Bharadia (@tusharbharadia) and I’m a current post-grad Corporate Communications & Public Relations (#CCPR) student at Toronto’s Centennial College. Before I started this program, I started my own music blog called Heroin Tracks which focuses on the latest and hottest in hip-hop and R&B. The way I made my website stand out from the rest was with my Heroin Tracks: Get To Know features. Long story short, I gained respect with fellow DJs like Toronto’s #1 DJ Lissa Monét, who gave me the chance to write album reviews on her official site. As you can tell, I have a huge passion for music!

I have also worked with Roots Canada by being apart of their Digital Marketing team. I handled Roots’ official Facebook page, Twitter handle, and the blog Roots Buzz. Being there I learned about SEO, email marketing, how to put together a digital campaign, and online customer service. Oh, I also got 50% off everything Roots, so my closet is stocked up with sweaters!

On this blog, I want talk about my love for social media and soon to be career, public relations, and covering events that I will be attending. While I may have gone “corporate” the rebel in me will share occasional new music.

So far I’ve learned that PR a lifestyle. If you want to work in this industry you have to keep on top of the latest headlines and adapt or die!

I’m not a businessman, I’m a business, man! – Jay-Z

– PRdrink PRvoker