I can’t believe four months have already passed by during my time at Centennial College! It feels like just yesterday when I was sitting in the corporate communications and public relations (CCPR) orientation with Barry Waite and a room full of PR hopefuls.
Coming into CCPR, I had knowledge in digital marketing with Roots, XTM Inc., connecting with brands through blogging, and developing relationships with the media. I was looking for a career and applying to PR agencies with no real PR past was a struggle.
I had a vision on where I wanted to go after finishing the program, but after the hardworking four months and PR exposure, my vision is changing. I got exposed to media relations, learning the corporate language of PR, how to properly edit Canadian Press style (#PAOLO), and putting together a charity event with no budget. Yup, all this and much more in just four months! CRAZY!
Some of the highlights of my first four months were:
One Night Kickoff – Girls On The Run Ontario Charity Launch
CPRS Passport to PR
UNIFeist: Feist Album Launch & Tour (four month project)