This year, to help promote the 55th GRAMMY Awards, The Recording Academy teamed up with TBWA, which is a worldwide advertising agency (yes, they have a Toronto location).
#TheWorldIsListening is a social media campaign that helps feature up-and-coming artists. Musicians can upload their record on SoundCloud and share it on Grammy Amplifier. The musician’s track may be tweeted out by iconic artists such as RZA, Linkin Park, and Kelly Clarkson, who are the Amplifier Curators. Continue reading