Probably the biggest and important night in the music industry is the Grammy Awards. It’s where all the artists, producers, DJs, A&R’s, basically everyone important come out and celebrate. The 55th Grammy Awards took place on February 10, 2013 and it was ok. It wasn’t the best Grammys I’ve seen. The performances weren’t that spectacular (except for Justin Timberlake’s), LL Cool J kept making the show about him, and most of the awards were handed out during the pre-telecast.
Being such an important night in music, this was the perfect time for artists to announce new projects that they’re working on. The media from all around the world is on the red carpet, all music bloggers are glued to their TVs, and their PR practitioners are in full force. Here are some of the big announcements that were announced at the Grammys:
- Drake announces the name of his third album, “Nothing Was The Same.”
- The-Dream tells Billboard that his album “Fourplay” will be releasing on May 7.
- Lupe Fiasco announces the name of his next album “Tetsuo & Youth.”
- Kid Cudi announced that he will release “Indicud” on April 23.
- Pusha-T announces that his G.O.O.D. Music solo album “My Name Is My Name” will be released in May.
- Justin Timberlake announces that he is planning a tour with a big guest (really hope it’s Jay-Z!) and release new song “Mirrors.”
- Frank Ocean is 10 songs deep into his second album.
- Big Sean announces the featured guests on his new album “Hall Of Fame.”
So as you can see, these are some pretty big announcements coming from artists of this high calibre. Being a music blogger myself, I was excited to hear album dates and future projects coming from my favourite artists. Looking it at a PR perspective, the 55th Grammy Awards brought in 28.4 million viewers, so it was the perfect time make a big announcement like an album release date. You’ll also have thousands of people tweeting during the night, so when Drake told us the name of his new album, fans were already talking about it and bloggers writing posts about the name.
Unless you have wardrobe malfunction, or a shaky performance, it’s all good publicity for an album/tour announcement during the Grammys. Now if only Jay-Z and Kanye West announced their new albums!