Why It’s Important to Blog in Public Relations

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I am in my last few weeks of the corporate communications and public relations program at Centennial College and the pressure is on to find a great PR agency or organization to join. I’ve been blogging for about four years now and I found that it helped me get a few interviews and it developed a creative portfolio. I always find it weird when people who are starting out in public relations are not taking blogging seriously.

For those that want a career in public relations you need to have strong writing skills, social media experience, and multimedia experience. If you don’t have those skills, don’t worry. I am here to tell you how you can possess all three essential skills just by blogging.

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Facebook feeds us a Redesigned News Feed

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On Thursday, March 7, 2013, Facebook did some spring cleaning and announced a refreshed design of their News Feed. Most of the time when I go on Facebook, I just check my News Feed because I can get the information quick, so it was about time that things changed. Just like Facebook’s Timeline, the new News Feed is all about bigger content like photos – everything has been enlarged so it’s easier to see.

Facebook also wanted to “reduce the clutter” and give more control to the user, so on the new News Feeds there are different feeds which you can browse:

All Friends – a feed that shows you everything your friends are sharing.
Photos – a feed with nothing but photos from your friends and the Pages you like.
Music – a feed with posts about the music you listen to.
Following – a feed with the latest news from the Pages you like and the people you follow.

This new News Feed isn’t anything new, if you’ve been using Facebook on your iPhone or BlackBerry Z10, you’ll notice that Facebook brought that interface to the web version.

Facebook will be rolling out the new design over the coming weeks on web and mobile. These design updates will be available on your iPhone and iPad in the coming weeks and to Android soon after.

What does Facebook’s new News Feed mean for PR practitioner? Visual content will play more of an important role in terms of popping off the page. The update will be great for brands because images always play a major impact on engagement, so with larger images it should draw more clicks. It’s not only about images however, it’s important to take advantage of videos, polls, and sharing articles to interact with users.

[Event] Orange You Glad To Meet Me!

When someone is talking about gold, green, blue and orange, I think of jewellery, money, jeans and orange juice. But when Doug Bolger who is the founder & chief learning officer at iLearn2, talks about the colours gold, green, blue and orange, he is actually talking about people’s different personalities. Weird, I know! I admit at first I thought this was a gimmick; you know those “pyramids schemes” or “get rich quick” workshops, but thankfully it was the complete opposite.

iLearn2’s Communicate Naturally workshop at Centennial College was a great learning experience for me because Bolger helped me identify what my strengths are, where I need to improve and how to work with different personalities in order to be a great communicator.

So let me break down what the colours mean:

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Justin Timberlake is bringing MySpace Back

Justin Timberlake, the man who brought “SexyBack” in 2006, is ready to bring MySpace back from the dead! Excited? Well, after watching the video that Timberlake released on his Twitter has got me pumped up!

A long time ago, MySpace was once the leader in the social media world. The site was even bought by Rupert Murdock for $580 million  in 2005 and the value tripled within a year. But (the now powerful) Facebook came along and destroyed MySpace’s hopes and dreams.

In 2011, MySpace was purchased by the advertising network Specific Media for $35 million and Justin Timberlake who took ownership stake.

From the looks of it, the New MySpace will have a heavy music component to it. Users will have the option to sign in with their Facebook or Twitter account and bring their information over or create a new MySpace account. I am kind of getting tired of Facebook so the New MySpace interface looks really refreshing. If done right, this will look amazing on tablets!

The New MySpace will not only be squaring off against Facebook and Twitter, but as well as music based social sites like Spotify, Rdio, and Rhapsody.

Music being a huge party of my life and having a passion for the digital world, I can’t wait for the New MySpace!

Cheers To PR & Social Media!

Let me roll up my sleeves for this intro. First off, my name is Tushar Bharadia (@tusharbharadia) and I’m a current post-grad Corporate Communications & Public Relations (#CCPR) student at Toronto’s Centennial College. Before I started this program, I started my own music blog called Heroin Tracks which focuses on the latest and hottest in hip-hop and R&B. The way I made my website stand out from the rest was with my Heroin Tracks: Get To Know features. Long story short, I gained respect with fellow DJs like Toronto’s #1 DJ Lissa Monét, who gave me the chance to write album reviews on her official site. As you can tell, I have a huge passion for music!

I have also worked with Roots Canada by being apart of their Digital Marketing team. I handled Roots’ official Facebook page, Twitter handle, and the blog Roots Buzz. Being there I learned about SEO, email marketing, how to put together a digital campaign, and online customer service. Oh, I also got 50% off everything Roots, so my closet is stocked up with sweaters!

On this blog, I want talk about my love for social media and soon to be career, public relations, and covering events that I will be attending. While I may have gone “corporate” the rebel in me will share occasional new music.

So far I’ve learned that PR a lifestyle. If you want to work in this industry you have to keep on top of the latest headlines and adapt or die!

I’m not a businessman, I’m a business, man! – Jay-Z

– PRdrink PRvoker