Remember the lyric, “I like girls that wear Abercrombie and Fitch” by the boy band LFO? Well, it turns out that Abercrombie and Fitch CEO Mike Jeffries would change those lyrics to “I only like thin and beautiful girls that wear Abercrombie and Fitch.”
Jeffries and Abercrombie and Fitch has been in the spotlight lately due to the remarks he made in his 2006 Business Insider interview. Jeffries is quoted saying that he “doesn’t want larger people shopping in his store, he wants thin and beautiful people” and he “doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing.” Definitely not a good look for the CEO of a major american fashion label to say.
There are also reports that Abercrombie and Fitch would “rather burn the clothes than give them to the poor.” In this social media world we live in, people will take matters into their own hands.
Activist and YouTube video director Greg Karber responded to the “not giving clothes to the poor” by heading into a Goodwill, purchasing Abercrombie and Fitch clothes, and giving it to the homeless. This is something that Abercrombie and Fitch should have seen coming.
I remember nothing at this store fit me, even though there were XL sweaters, it felt tight. It wasn’t a big deal to me that they should make larger sizes, I just shopped at different stores. Few years later I lost weight and now their Medium size shirts fit me. What I’m trying to say is that Jeffries shouldn’t have said anything about making smaller size clothing or hiring models as store associates because people already knew Abercrombie does (if not, then you’ve never been to a store). Now his reckless comments and actions will follow him throughout his career.