Why It’s Important to Blog in Public Relations

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I am in my last few weeks of the corporate communications and public relations program at Centennial College and the pressure is on to find a great PR agency or organization to join. I’ve been blogging for about four years now and I found that it helped me get a few interviews and it developed a creative portfolio. I always find it weird when people who are starting out in public relations are not taking blogging seriously.

For those that want a career in public relations you need to have strong writing skills, social media experience, and multimedia experience. If you don’t have those skills, don’t worry. I am here to tell you how you can possess all three essential skills just by blogging.

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‘Spun Out’ – A TV Show about Public Relations

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There’s been a show about the advertising world (Mad Men), a show about journalists (The Newsroom), and now us PR practitioners finally have a show!

The new comedy sitcom, ‘Spun Out’, follows a disgraced writer Beckett Ryan who joins King PR, a public relations agency staffed with people who can spin everyone’s problems but their own. After accusing a famous author of stealing his book with disastrous results, Beckett turns to King PR for help, and quickly realizes that the agency needs someone with his charm and wit just as much as he needs them to help him earn a little forgiveness. No matter how bizarre the cases are that the agency takes on, they pale in comparison to the workplace romances, rivalries, personal successes, and often hilarious failures of the close-knit and dysfunctional colleagues at King PR.

“Tackling the highs, the lows, and the bizarre in the fast-paced world of public relations, ‘Spun Out’ is a hilarious rollercoaster ride that dives into the dysfunction of close-knit colleagues,” said Phil King, President, CTV Programming and Sports.

The cast of ‘Spun Out’ includes Dave Foley (Dave, the boss of King PR), Paul Campbell (Beckett Ryan), Rebecca Dalton (Stephanie, daughter of Dave), Al Mukadam (PR shark Nelson), and JP Manoux (Dave’s ever-loyal assistant Bryce).

‘Spun Out’ is created by Jeff Biederman (Life With Derek), Brent Piaskoski (According to Jim) and Brian K. Roberts (Everybody Loves Raymond), and is produced by Andrew Barnsley (Hotbox). Roberts will also be directing the show.

The CTV network as ordered a full-season of 12 episodes including the pilot shot in February – all episodes will be shot in Toronto. It’s perfect because Toronto is known to be one of the cities with the largest PR agencies.

So the real question is my fellow PR pros, will you be watching ‘Spun Out’? It does sound like a funny show and you have Roberts who produced and directed Everybody Loves Raymond behind the show. PR is known to be a fast-paced industry and stressful, so it will be interesting to see how they will add humour.

If you would pitch an idea of a ‘Spun Out’ episode, what would it be?

Facebook feeds us a Redesigned News Feed

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On Thursday, March 7, 2013, Facebook did some spring cleaning and announced a refreshed design of their News Feed. Most of the time when I go on Facebook, I just check my News Feed because I can get the information quick, so it was about time that things changed. Just like Facebook’s Timeline, the new News Feed is all about bigger content like photos – everything has been enlarged so it’s easier to see.

Facebook also wanted to “reduce the clutter” and give more control to the user, so on the new News Feeds there are different feeds which you can browse:

All Friends – a feed that shows you everything your friends are sharing.
Photos – a feed with nothing but photos from your friends and the Pages you like.
Music – a feed with posts about the music you listen to.
Following – a feed with the latest news from the Pages you like and the people you follow.

This new News Feed isn’t anything new, if you’ve been using Facebook on your iPhone or BlackBerry Z10, you’ll notice that Facebook brought that interface to the web version.

Facebook will be rolling out the new design over the coming weeks on web and mobile. These design updates will be available on your iPhone and iPad in the coming weeks and to Android soon after.

What does Facebook’s new News Feed mean for PR practitioner? Visual content will play more of an important role in terms of popping off the page. The update will be great for brands because images always play a major impact on engagement, so with larger images it should draw more clicks. It’s not only about images however, it’s important to take advantage of videos, polls, and sharing articles to interact with users.

Artists Announce New Album Dates on Grammy Night

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Probably the biggest and important night in the music industry is the Grammy Awards. It’s where all the artists, producers, DJs, A&R’s, basically everyone important come out and celebrate. The 55th Grammy Awards took place on February 10, 2013 and it was ok. It wasn’t the best Grammys I’ve seen. The performances weren’t that spectacular (except for Justin Timberlake’s), LL Cool J kept making the show about him, and most of the awards were handed out during the pre-telecast.

Being such an important night in music, this was the perfect time for artists to announce new projects that they’re working on. The media from all around the world is on the red carpet, all music bloggers are glued to their TVs, and their PR practitioners are in full force. Here are some of the big announcements that were announced at the Grammys:

So as you can see, these are some pretty big announcements coming from artists of this high calibre. Being a music blogger myself, I was excited to hear album dates and future projects coming from my favourite artists. Looking it at a PR perspective, the 55th Grammy Awards brought in 28.4 million viewers, so it was the perfect time make a big announcement like an album release date. You’ll also have thousands of people tweeting during the night, so when Drake told us the name of his new album, fans were already talking about it and bloggers writing posts about the name.

Unless you have wardrobe malfunction, or a shaky performance, it’s all good publicity for an album/tour announcement during the Grammys. Now if only Jay-Z and Kanye West announced their new albums!

Do You Have a Social Media Personality?

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Face it, we all put on a different face when we’re on social media sites like Facebook and Twitter. You may have tweeted out a spoiler of a popular TV show like Breaking Bad, the ending of a blockbuster movie, and probably complained about the weather and traffic. If you can sit in front of your computer and tell me you haven’t, you are a liar! Joking! …or am I? HA!

MyLife did a survey with 890 adults aged 18 and older to find out with types of personalities there are on social media sites. They compiled the results of the survey and created an infographic. I love infographics! I did the test and I turned out to be a “Mr. Nice Guy” but there is no way that’s true. I know I have a mix of the “Oversharer” and “Humble Bragger” in my social media persona.

You can follow along the infographic and find out what’s your social media persona. If you do, leave a comment on what you get, I would love to know!

(source Mashable)

Twitter Adds Photo Filters… Too Late!

This post may be a little late, ok maybe like 2012 late. If you have Instagram and you’ve been using Twitter to share your images then you may have noticed that you cannot see your filtered photos on your Twitter stream without clicking a link. That’s because Instagram (owned by Facebook) has disabled the support for Twitter cards.

Twitter responded by adding their own photo filter support. It’s funny because the day Twitter did that, Instagram updated their app with two new filters and a new layout.

I haven’t really played around with Twitter’s filter and to be honest, I don’t think I’ll really use it.