Artists Announce New Album Dates on Grammy Night

beyonce-jay-z-grammys

Probably the biggest and important night in the music industry is the Grammy Awards. It’s where all the artists, producers, DJs, A&R’s, basically everyone important come out and celebrate. The 55th Grammy Awards took place on February 10, 2013 and it was ok. It wasn’t the best Grammys I’ve seen. The performances weren’t that spectacular (except for Justin Timberlake’s), LL Cool J kept making the show about him, and most of the awards were handed out during the pre-telecast.

Being such an important night in music, this was the perfect time for artists to announce new projects that they’re working on. The media from all around the world is on the red carpet, all music bloggers are glued to their TVs, and their PR practitioners are in full force. Here are some of the big announcements that were announced at the Grammys:

So as you can see, these are some pretty big announcements coming from artists of this high calibre. Being a music blogger myself, I was excited to hear album dates and future projects coming from my favourite artists. Looking it at a PR perspective, the 55th Grammy Awards brought in 28.4 million viewers, so it was the perfect time make a big announcement like an album release date. You’ll also have thousands of people tweeting during the night, so when Drake told us the name of his new album, fans were already talking about it and bloggers writing posts about the name.

Unless you have wardrobe malfunction, or a shaky performance, it’s all good publicity for an album/tour announcement during the Grammys. Now if only Jay-Z and Kanye West announced their new albums!

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I Do This 4 Jay-Z

4Jay-Z cover

If someone asked me who would I do PR for? I would pick my idol Jay-Z. Not even that, I would love to work at his label Roc Nation. Just the thought of representing the hip-hop legend is insane.

This 4Jay-Z mixtape created by the greatest DJ I know, Lissa Monét, is a collection of some of Jay-Z’s amazing records. This isn’t just piled up and mixed kind of mixtape, Lissa Monét carefully chose these tracks because when you listen to the mixtape you can hear how much Jay-Z evolved as an artist.

My dream job is to work at a music label, and after I finished my CCPR program at Centennial in 2013, I can finally go after that dream!

“This 4 Jay-Z mixtape isn’t really about the hits, because we can play Jay-Z hits all day, its essentially about the lyrical versatility and growth of an artist who wasn’t ashamed of where he came from and wasn’t afraid to push boundaries do the impossible and keep people thinking.” ~lissa monét

Cheers To PR & Social Media!

Let me roll up my sleeves for this intro. First off, my name is Tushar Bharadia (@tusharbharadia) and I’m a current post-grad Corporate Communications & Public Relations (#CCPR) student at Toronto’s Centennial College. Before I started this program, I started my own music blog called Heroin Tracks which focuses on the latest and hottest in hip-hop and R&B. The way I made my website stand out from the rest was with my Heroin Tracks: Get To Know features. Long story short, I gained respect with fellow DJs like Toronto’s #1 DJ Lissa Monét, who gave me the chance to write album reviews on her official site. As you can tell, I have a huge passion for music!

I have also worked with Roots Canada by being apart of their Digital Marketing team. I handled Roots’ official Facebook page, Twitter handle, and the blog Roots Buzz. Being there I learned about SEO, email marketing, how to put together a digital campaign, and online customer service. Oh, I also got 50% off everything Roots, so my closet is stocked up with sweaters!

On this blog, I want talk about my love for social media and soon to be career, public relations, and covering events that I will be attending. While I may have gone “corporate” the rebel in me will share occasional new music.

So far I’ve learned that PR a lifestyle. If you want to work in this industry you have to keep on top of the latest headlines and adapt or die!

I’m not a businessman, I’m a business, man! – Jay-Z

– PRdrink PRvoker