Why It’s Important to Blog in Public Relations

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I am in my last few weeks of the corporate communications and public relations program at Centennial College and the pressure is on to find a great PR agency or organization to join. I’ve been blogging for about four years now and I found that it helped me get a few interviews and it developed a creative portfolio. I always find it weird when people who are starting out in public relations are not taking blogging seriously.

For those that want a career in public relations you need to have strong writing skills, social media experience, and multimedia experience. If you don’t have those skills, don’t worry. I am here to tell you how you can possess all three essential skills just by blogging.

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Apples are Falling From The Tree

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Technology moves so fast that it doesn’t matter if you keep making the same beautiful products, you will fall behind. Biggest example, Apple.

Two weeks ago, Apple’s stock went down 12% (biggest fall to date) even though they had one of their best quarters to date. I’ve had the first iPod, switched from BlackBerry Pearl to the iPhone 3G, upgraded to the iPhone 4S, bought a Macbook Pro, and looking to buy an iPad Mini 2 (when released). No I’m not an Apple fanboy, they just knew how to persuade me into buying their products. It’s their style, design, attention to detail, and marketing that makes people buy Apple products. Many people also believed and trusted Steve Jobs’s vision. The biggest question that many people are asking is, can Apple survive post-Steve Jobs?

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