Why It’s Important to Blog in Public Relations

why-its-important-to-blog-in-public-relations

I am in my last few weeks of the corporate communications and public relations program at Centennial College and the pressure is on to find a great PR agency or organization to join. I’ve been blogging for about four years now and I found that it helped me get a few interviews and it developed a creative portfolio. I always find it weird when people who are starting out in public relations are not taking blogging seriously.

For those that want a career in public relations you need to have strong writing skills, social media experience, and multimedia experience. If you don’t have those skills, don’t worry. I am here to tell you how you can possess all three essential skills just by blogging.

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Facebook feeds us a Redesigned News Feed

facebook-new-news-feed-2013

On Thursday, March 7, 2013, Facebook did some spring cleaning and announced a refreshed design of their News Feed. Most of the time when I go on Facebook, I just check my News Feed because I can get the information quick, so it was about time that things changed. Just like Facebook’s Timeline, the new News Feed is all about bigger content like photos – everything has been enlarged so it’s easier to see.

Facebook also wanted to “reduce the clutter” and give more control to the user, so on the new News Feeds there are different feeds which you can browse:

All Friends – a feed that shows you everything your friends are sharing.
Photos – a feed with nothing but photos from your friends and the Pages you like.
Music – a feed with posts about the music you listen to.
Following – a feed with the latest news from the Pages you like and the people you follow.

This new News Feed isn’t anything new, if you’ve been using Facebook on your iPhone or BlackBerry Z10, you’ll notice that Facebook brought that interface to the web version.

Facebook will be rolling out the new design over the coming weeks on web and mobile. These design updates will be available on your iPhone and iPad in the coming weeks and to Android soon after.

What does Facebook’s new News Feed mean for PR practitioner? Visual content will play more of an important role in terms of popping off the page. The update will be great for brands because images always play a major impact on engagement, so with larger images it should draw more clicks. It’s not only about images however, it’s important to take advantage of videos, polls, and sharing articles to interact with users.

Dress For The Career You Want! with Heather Hawke from Off The Rack PR

dress-for-the-career-you-want-j-crew

Often throughout the PR program, we get told from our mentors that our image is everything and it plays a huge role when we’re searching for jobs. What we say on Twitter, and the pictures we post on Facebook and Instagram, reflects our brand. I never really took that advice seriously, but then it hit me that employers will Google you. Your personal brand is about who you are and what you want to be known for. Two months in, I cleaned up my Twitter, untagged a few pictures on Facebook, and started to watch what I say (kind of).

“You can tell a lot by the way someone is dressed, the crease in the pants, the knot in the tie, that wrinkles in the shirt. Don’t let the way you dress interfere with anything.”

Unfortunately, not a lot of people are taking this seriously. Their Twitter is ok, but when you go on Facebook or Instagram, that’s where it gets messy. There are a few people who really don’t know how to dress. I’m not saying you should wear a suit or dress shoes everyday, but don’t wear clothes that reveal everything, everyday… in front of your peers and teachers! When you have an interview at a PR agency, you will want to look your best because most of the people that work there are very fashionable.

Today on PRdrink PRvoker, I want to give you (men and women) tips on how to dress for the career you want! I also have a special guest blogger, Heather Hawke, creator of Off The Rack PR, who is going to be giving her personal tips and favourite styles for women, while I will be talking about my favourite types of casual yet business looks for men.

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Do You Have a Social Media Personality?

social-media-personality-infographic

Face it, we all put on a different face when we’re on social media sites like Facebook and Twitter. You may have tweeted out a spoiler of a popular TV show like Breaking Bad, the ending of a blockbuster movie, and probably complained about the weather and traffic. If you can sit in front of your computer and tell me you haven’t, you are a liar! Joking! …or am I? HA!

MyLife did a survey with 890 adults aged 18 and older to find out with types of personalities there are on social media sites. They compiled the results of the survey and created an infographic. I love infographics! I did the test and I turned out to be a “Mr. Nice Guy” but there is no way that’s true. I know I have a mix of the “Oversharer” and “Humble Bragger” in my social media persona.

You can follow along the infographic and find out what’s your social media persona. If you do, leave a comment on what you get, I would love to know!

(source Mashable)

55th GRAMMY Awards #TheWorldIsListening Campaign

grammys the world is listening

This year, to help promote the 55th GRAMMY Awards, The Recording Academy teamed up with TBWA, which is a worldwide advertising agency (yes, they have a Toronto location).

#TheWorldIsListening is a social media campaign that helps feature up-and-coming artists. Musicians can upload their record on SoundCloud and share it on Grammy Amplifier. The musician’s track may be tweeted out by iconic artists such as RZA, Linkin Park, and Kelly Clarkson, who are the Amplifier Curators. Continue reading

Twitter Adds Photo Filters… Too Late!

This post may be a little late, ok maybe like 2012 late. If you have Instagram and you’ve been using Twitter to share your images then you may have noticed that you cannot see your filtered photos on your Twitter stream without clicking a link. That’s because Instagram (owned by Facebook) has disabled the support for Twitter cards.

Twitter responded by adding their own photo filter support. It’s funny because the day Twitter did that, Instagram updated their app with two new filters and a new layout.

I haven’t really played around with Twitter’s filter and to be honest, I don’t think I’ll really use it.

Justin Timberlake is bringing MySpace Back

Justin Timberlake, the man who brought “SexyBack” in 2006, is ready to bring MySpace back from the dead! Excited? Well, after watching the video that Timberlake released on his Twitter has got me pumped up!

A long time ago, MySpace was once the leader in the social media world. The site was even bought by Rupert Murdock for $580 million  in 2005 and the value tripled within a year. But (the now powerful) Facebook came along and destroyed MySpace’s hopes and dreams.

In 2011, MySpace was purchased by the advertising network Specific Media for $35 million and Justin Timberlake who took ownership stake.

From the looks of it, the New MySpace will have a heavy music component to it. Users will have the option to sign in with their Facebook or Twitter account and bring their information over or create a new MySpace account. I am kind of getting tired of Facebook so the New MySpace interface looks really refreshing. If done right, this will look amazing on tablets!

The New MySpace will not only be squaring off against Facebook and Twitter, but as well as music based social sites like Spotify, Rdio, and Rhapsody.

Music being a huge party of my life and having a passion for the digital world, I can’t wait for the New MySpace!