TMZ vs. YMCMB: Lil Wayne Suffers Seizures

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On March 15, 2013, one of hip-hop’s biggest artist, Lil Wayne, was hospitalized after having a seizure. Now here’s when it gets interesting. TMZ broke the news on their website stating that Wayne was rushed to the ICU (intensive care unit) at a Los Angeles hospital. TMZ said that Wayne was “unstable”, “placed in a coma,” “breathing through tubes,” and “shaking violently.” The gossip website was updating throughout the night reporting that Wayne was critical condition and final prayers were taking place. TMZ was basically stating that Wayne was going to die.

This was a lot of news coming from TMZ and it was all really serious. Wayne dying would make huge impact in the music industry. He has major endorsements such as Pepsi’s Mountain Dew, his own clothing line, Trukfit, and he has his own record label, Young Money Entertainment (signed Drake and Nicki Minaj). Whether you hate him or love him, Wayne is a big deal.

During that same night that TMZ was reporting their news, Young Money Entertainment’s manager Mack Maine was on Twitter tweeting to fans that Wayne was doing ok and he was watching a basketball game. Maine also said that TMZ was releasing falsified information about Wayne breathing through tubes and being on his deathbed. There were also credible bloggers like Karan Civil who tweeted out saying Wayne was not dying. Cash Money Entertainment’s president and mentor, Birdman, told reporters not to listen to TMZ and that Wayne didn’t suffer multiple seizures. The rapper’s spokeswoman Sarah Cunningham also released a statement in an email to CNN saying that Wayne did have a seizure but is recovering and is doing good.

Wayne was released from the hospital on March 18, 2013 and he is back to his usual self. I just hope that near death experience will make him a better person and artist.

But overall, who can you really trust in this situation? TMZ is known for their credible sources, but that night they could have been getting false information from a nurse or a staff member at the hospital. As I was watching this whole thing unfold on Twitter, I knew that Mack Maine, Birdman, and Karan Civil were close friends of Wayne so their tweets were credible. At the same time though, Mack Maine could be saying that Wayne was doing “fine” because of how much Wayne is worth. Putting business first.

Let me know your thoughts on this situation!

Artists Announce New Album Dates on Grammy Night

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Probably the biggest and important night in the music industry is the Grammy Awards. It’s where all the artists, producers, DJs, A&R’s, basically everyone important come out and celebrate. The 55th Grammy Awards took place on February 10, 2013 and it was ok. It wasn’t the best Grammys I’ve seen. The performances weren’t that spectacular (except for Justin Timberlake’s), LL Cool J kept making the show about him, and most of the awards were handed out during the pre-telecast.

Being such an important night in music, this was the perfect time for artists to announce new projects that they’re working on. The media from all around the world is on the red carpet, all music bloggers are glued to their TVs, and their PR practitioners are in full force. Here are some of the big announcements that were announced at the Grammys:

So as you can see, these are some pretty big announcements coming from artists of this high calibre. Being a music blogger myself, I was excited to hear album dates and future projects coming from my favourite artists. Looking it at a PR perspective, the 55th Grammy Awards brought in 28.4 million viewers, so it was the perfect time make a big announcement like an album release date. You’ll also have thousands of people tweeting during the night, so when Drake told us the name of his new album, fans were already talking about it and bloggers writing posts about the name.

Unless you have wardrobe malfunction, or a shaky performance, it’s all good publicity for an album/tour announcement during the Grammys. Now if only Jay-Z and Kanye West announced their new albums!