Why It’s Important to Blog in Public Relations

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I am in my last few weeks of the corporate communications and public relations program at Centennial College and the pressure is on to find a great PR agency or organization to join. I’ve been blogging for about four years now and I found that it helped me get a few interviews and it developed a creative portfolio. I always find it weird when people who are starting out in public relations are not taking blogging seriously.

For those that want a career in public relations you need to have strong writing skills, social media experience, and multimedia experience. If you don’t have those skills, don’t worry. I am here to tell you how you can possess all three essential skills just by blogging.

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Dress For The Career You Want! with Heather Hawke from Off The Rack PR

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Often throughout the PR program, we get told from our mentors that our image is everything and it plays a huge role when we’re searching for jobs. What we say on Twitter, and the pictures we post on Facebook and Instagram, reflects our brand. I never really took that advice seriously, but then it hit me that employers will Google you. Your personal brand is about who you are and what you want to be known for. Two months in, I cleaned up my Twitter, untagged a few pictures on Facebook, and started to watch what I say (kind of).

“You can tell a lot by the way someone is dressed, the crease in the pants, the knot in the tie, that wrinkles in the shirt. Don’t let the way you dress interfere with anything.”

Unfortunately, not a lot of people are taking this seriously. Their Twitter is ok, but when you go on Facebook or Instagram, that’s where it gets messy. There are a few people who really don’t know how to dress. I’m not saying you should wear a suit or dress shoes everyday, but don’t wear clothes that reveal everything, everyday… in front of your peers and teachers! When you have an interview at a PR agency, you will want to look your best because most of the people that work there are very fashionable.

Today on PRdrink PRvoker, I want to give you (men and women) tips on how to dress for the career you want! I also have a special guest blogger, Heather Hawke, creator of Off The Rack PR, who is going to be giving her personal tips and favourite styles for women, while I will be talking about my favourite types of casual yet business looks for men.

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How To Create a Winning Resume

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I’m in the last semester of my corporate communications and public relations program at Centennial College and it’s interview season! Apart of my program, I have to look for an internship. It’s kind of nerve-racking applying to places liked MuchMusic and Sony Music Canada because those are the organizations where one day I dream of working.

Since 2012 I have gained much more experience and knowledge in public relations, so my resume took a drastic change, but for the good. Sending that first email hoping you persuade the employer to email you back is stressful; so you want to get to the point and show some excitement in that email. The key to get an interview is an awesome cover letter and resume. You really want to capture the employer’s attention within the first few sentences in the cover letter. For your resume you want something that’s easy to read and nothing more than two pages of relevant experience and skills.

I could always use some helpful tips on how to create an effective cover letter and resume and I came across this awesome infographic (attached above). The infographic was created by NowSourcing which is an internet marketing services firm. If you’re stuck on your cover letter or resume maybe this will help you out.

If you have any tips on how to create an effective cover letter or resume leave a comment below and I will post it on another blog post!