I may be wearing a white shirt with a tie in my picture above but don’t let that fool you, I am still Heroin Tracks! Seven months ago I made a life changing decision; go back to college. They say don’t ever look back, just look forward, but I think I made the best decision of my life so far (I hope). I thought I didn’t know much about corporate communications and public relations, but with all the blogging, attending events, interviews with artists, and social media promotion, I wasn’t totally out of the loop.
There are over 60 of my peers who are trying to land a job in public relations and I have to stand out from the rest. How am I different?
Well, I would have never thought that starting a blog in 2010 would land me back in college to a career in public relations. It’s hard finding what your passion is in life, but I’ve spent over four years working hard to know that I am ready to make the transition into a PR pro. Everything I’ve done has been a learning experience and in a way, it was tying into PR. Heroin Tracks was a platform me to practice my persuasive writing and introduce me to Twitter, which then led me to create a social media campaign for a not-for-profit organization with XTM Inc. That led me to manage the iconic clothing brand, Roots, where I engaged with thousands of customers through social media and create emails. Roots then led me to Centennial College, where I organized a charity launch event with no budget and I had to a write donation letter and save-the-date email to persuade the media and organizations.
I want to combine my new found public relations knowledge and digital marketing experience by working at a PR and/or digital marketing agency.
Oh, and even though I started a blog that covers PR and social media, I try and include a song in my posts. That’s how I’m different!