I’m Different, Yea I’m Different

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I may be wearing a white shirt with a tie in my picture above but don’t let that fool you, I am still Heroin Tracks! Seven months ago I made a life changing decision; go back to college. They say don’t ever look back, just look forward, but I think I made the best decision of my life so far (I hope). I thought I didn’t know much about corporate communications and public relations, but with all the blogging, attending events, interviews with artists, and social media promotion, I wasn’t totally out of the loop.

There are over 60 of my peers who are trying to land a job in public relations and I have to stand out from the rest. How am I different?

Well, I would have never thought that starting a blog in 2010 would land me back in college to a career in public relations. It’s hard finding what your passion is in life, but I’ve spent over four years working hard to know that I am ready to make the transition into a PR pro. Everything I’ve done has been a learning experience and in a way, it was tying into PR. Heroin Tracks was a platform me to practice my persuasive writing and introduce me to Twitter, which then led me to create a social media campaign for a not-for-profit organization with XTM Inc. That led me to manage the iconic clothing brand, Roots, where I engaged with thousands of customers through social media and create emails. Roots then led me to Centennial College, where I organized a charity launch event with no budget and I had to a write donation letter and save-the-date email to persuade the media and organizations.

I want to combine my new found public relations knowledge and digital marketing experience by working at a PR and/or digital marketing agency.

Oh, and even though I started a blog that covers PR and social media, I try and include a song in my posts. That’s how I’m different!

Why It’s Important to Blog in Public Relations

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I am in my last few weeks of the corporate communications and public relations program at Centennial College and the pressure is on to find a great PR agency or organization to join. I’ve been blogging for about four years now and I found that it helped me get a few interviews and it developed a creative portfolio. I always find it weird when people who are starting out in public relations are not taking blogging seriously.

For those that want a career in public relations you need to have strong writing skills, social media experience, and multimedia experience. If you don’t have those skills, don’t worry. I am here to tell you how you can possess all three essential skills just by blogging.

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Dress For The Career You Want! with Heather Hawke from Off The Rack PR

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Often throughout the PR program, we get told from our mentors that our image is everything and it plays a huge role when we’re searching for jobs. What we say on Twitter, and the pictures we post on Facebook and Instagram, reflects our brand. I never really took that advice seriously, but then it hit me that employers will Google you. Your personal brand is about who you are and what you want to be known for. Two months in, I cleaned up my Twitter, untagged a few pictures on Facebook, and started to watch what I say (kind of).

“You can tell a lot by the way someone is dressed, the crease in the pants, the knot in the tie, that wrinkles in the shirt. Don’t let the way you dress interfere with anything.”

Unfortunately, not a lot of people are taking this seriously. Their Twitter is ok, but when you go on Facebook or Instagram, that’s where it gets messy. There are a few people who really don’t know how to dress. I’m not saying you should wear a suit or dress shoes everyday, but don’t wear clothes that reveal everything, everyday… in front of your peers and teachers! When you have an interview at a PR agency, you will want to look your best because most of the people that work there are very fashionable.

Today on PRdrink PRvoker, I want to give you (men and women) tips on how to dress for the career you want! I also have a special guest blogger, Heather Hawke, creator of Off The Rack PR, who is going to be giving her personal tips and favourite styles for women, while I will be talking about my favourite types of casual yet business looks for men.

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A Grand CCPR Four Months at Centennial

A Grand CCPR Four Months at Centennial

I can’t believe four months have already passed by during my time at Centennial College! It feels like just yesterday when I was sitting in the corporate communications and public relations (CCPR) orientation with Barry Waite and a room full of PR hopefuls.

Coming into CCPR, I had knowledge in digital marketing with Roots, XTM Inc., connecting with brands through blogging, and developing relationships with the media. I was looking for a career and applying to PR agencies with no real PR past was a struggle.

I had a vision on where I wanted to go after finishing the program, but after the hardworking four months and PR exposure, my vision is changing. I got exposed to media relations, learning the corporate language of PR, how to properly edit Canadian Press style (#PAOLO), and putting together a charity event with no budget. Yup, all this and much more in just four months! CRAZY!

Some of the highlights of my first four months were:

One Night Kickoff – Girls On The Run Ontario Charity Launch

CPRS Passport to PR

UNIFeist: Feist Album Launch & Tour (four month project)

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