How To Create a Winning Resume

resume-infographic

I’m in the last semester of my corporate communications and public relations program at Centennial College and it’s interview season! Apart of my program, I have to look for an internship. It’s kind of nerve-racking applying to places liked MuchMusic and Sony Music Canada because those are the organizations where one day I dream of working.

Since 2012 I have gained much more experience and knowledge in public relations, so my resume took a drastic change, but for the good. Sending that first email hoping you persuade the employer to email you back is stressful; so you want to get to the point and show some excitement in that email. The key to get an interview is an awesome cover letter and resume. You really want to capture the employer’s attention within the first few sentences in the cover letter. For your resume you want something that’s easy to read and nothing more than two pages of relevant experience and skills.

I could always use some helpful tips on how to create an effective cover letter and resume and I came across this awesome infographic (attached above). The infographic was created by NowSourcing which is an internet marketing services firm. If you’re stuck on your cover letter or resume maybe this will help you out.

If you have any tips on how to create an effective cover letter or resume leave a comment below and I will post it on another blog post!

Artists Announce New Album Dates on Grammy Night

beyonce-jay-z-grammys

Probably the biggest and important night in the music industry is the Grammy Awards. It’s where all the artists, producers, DJs, A&R’s, basically everyone important come out and celebrate. The 55th Grammy Awards took place on February 10, 2013 and it was ok. It wasn’t the best Grammys I’ve seen. The performances weren’t that spectacular (except for Justin Timberlake’s), LL Cool J kept making the show about him, and most of the awards were handed out during the pre-telecast.

Being such an important night in music, this was the perfect time for artists to announce new projects that they’re working on. The media from all around the world is on the red carpet, all music bloggers are glued to their TVs, and their PR practitioners are in full force. Here are some of the big announcements that were announced at the Grammys:

So as you can see, these are some pretty big announcements coming from artists of this high calibre. Being a music blogger myself, I was excited to hear album dates and future projects coming from my favourite artists. Looking it at a PR perspective, the 55th Grammy Awards brought in 28.4 million viewers, so it was the perfect time make a big announcement like an album release date. You’ll also have thousands of people tweeting during the night, so when Drake told us the name of his new album, fans were already talking about it and bloggers writing posts about the name.

Unless you have wardrobe malfunction, or a shaky performance, it’s all good publicity for an album/tour announcement during the Grammys. Now if only Jay-Z and Kanye West announced their new albums!

Do You Have a Social Media Personality?

social-media-personality-infographic

Face it, we all put on a different face when we’re on social media sites like Facebook and Twitter. You may have tweeted out a spoiler of a popular TV show like Breaking Bad, the ending of a blockbuster movie, and probably complained about the weather and traffic. If you can sit in front of your computer and tell me you haven’t, you are a liar! Joking! …or am I? HA!

MyLife did a survey with 890 adults aged 18 and older to find out with types of personalities there are on social media sites. They compiled the results of the survey and created an infographic. I love infographics! I did the test and I turned out to be a “Mr. Nice Guy” but there is no way that’s true. I know I have a mix of the “Oversharer” and “Humble Bragger” in my social media persona.

You can follow along the infographic and find out what’s your social media persona. If you do, leave a comment on what you get, I would love to know!

(source Mashable)

Apples are Falling From The Tree

iphone-5-black

Technology moves so fast that it doesn’t matter if you keep making the same beautiful products, you will fall behind. Biggest example, Apple.

Two weeks ago, Apple’s stock went down 12% (biggest fall to date) even though they had one of their best quarters to date. I’ve had the first iPod, switched from BlackBerry Pearl to the iPhone 3G, upgraded to the iPhone 4S, bought a Macbook Pro, and looking to buy an iPad Mini 2 (when released). No I’m not an Apple fanboy, they just knew how to persuade me into buying their products. It’s their style, design, attention to detail, and marketing that makes people buy Apple products. Many people also believed and trusted Steve Jobs’s vision. The biggest question that many people are asking is, can Apple survive post-Steve Jobs?

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Lights Out for Lupe Fiasco at the Inaugural Event for Obama

lupe fiasco kick off inauguration obama

Ok, first off Lupe Fiasco is one of the best lyricist of our times. When he releases a song, you can clearly hear his message. I love the hip-hop culture and I’ve listened to Fiasco’s music for years. I know that his content is sometimes controversial, so it wasn’t a surprise to me when I heard that Fiasco’s set got shut down at an Inauguration party for President Obama.

Fiasco was performing his song “Words I Never Say” from his album Lasers. In the song he raps “Limbaugh is a racist, Glenn Beck is a racist, Gaza strip was getting bombed, Obama didn’t say shit, That’s why I ain’t vote for him, next one either, I’m a part of the problem, my problem is I’m peaceful.” After that line, it was lights out.

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55th GRAMMY Awards #TheWorldIsListening Campaign

grammys the world is listening

This year, to help promote the 55th GRAMMY Awards, The Recording Academy teamed up with TBWA, which is a worldwide advertising agency (yes, they have a Toronto location).

#TheWorldIsListening is a social media campaign that helps feature up-and-coming artists. Musicians can upload their record on SoundCloud and share it on Grammy Amplifier. The musician’s track may be tweeted out by iconic artists such as RZA, Linkin Park, and Kelly Clarkson, who are the Amplifier Curators. Continue reading

Twitter Adds Photo Filters… Too Late!

This post may be a little late, ok maybe like 2012 late. If you have Instagram and you’ve been using Twitter to share your images then you may have noticed that you cannot see your filtered photos on your Twitter stream without clicking a link. That’s because Instagram (owned by Facebook) has disabled the support for Twitter cards.

Twitter responded by adding their own photo filter support. It’s funny because the day Twitter did that, Instagram updated their app with two new filters and a new layout.

I haven’t really played around with Twitter’s filter and to be honest, I don’t think I’ll really use it.

I Do This 4 Jay-Z

4Jay-Z cover

If someone asked me who would I do PR for? I would pick my idol Jay-Z. Not even that, I would love to work at his label Roc Nation. Just the thought of representing the hip-hop legend is insane.

This 4Jay-Z mixtape created by the greatest DJ I know, Lissa Monét, is a collection of some of Jay-Z’s amazing records. This isn’t just piled up and mixed kind of mixtape, Lissa Monét carefully chose these tracks because when you listen to the mixtape you can hear how much Jay-Z evolved as an artist.

My dream job is to work at a music label, and after I finished my CCPR program at Centennial in 2013, I can finally go after that dream!

“This 4 Jay-Z mixtape isn’t really about the hits, because we can play Jay-Z hits all day, its essentially about the lyrical versatility and growth of an artist who wasn’t ashamed of where he came from and wasn’t afraid to push boundaries do the impossible and keep people thinking.” ~lissa monét

A Grand CCPR Four Months at Centennial

A Grand CCPR Four Months at Centennial

I can’t believe four months have already passed by during my time at Centennial College! It feels like just yesterday when I was sitting in the corporate communications and public relations (CCPR) orientation with Barry Waite and a room full of PR hopefuls.

Coming into CCPR, I had knowledge in digital marketing with Roots, XTM Inc., connecting with brands through blogging, and developing relationships with the media. I was looking for a career and applying to PR agencies with no real PR past was a struggle.

I had a vision on where I wanted to go after finishing the program, but after the hardworking four months and PR exposure, my vision is changing. I got exposed to media relations, learning the corporate language of PR, how to properly edit Canadian Press style (#PAOLO), and putting together a charity event with no budget. Yup, all this and much more in just four months! CRAZY!

Some of the highlights of my first four months were:

One Night Kickoff – Girls On The Run Ontario Charity Launch

CPRS Passport to PR

UNIFeist: Feist Album Launch & Tour (four month project)

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[Event] Orange You Glad To Meet Me!

When someone is talking about gold, green, blue and orange, I think of jewellery, money, jeans and orange juice. But when Doug Bolger who is the founder & chief learning officer at iLearn2, talks about the colours gold, green, blue and orange, he is actually talking about people’s different personalities. Weird, I know! I admit at first I thought this was a gimmick; you know those “pyramids schemes” or “get rich quick” workshops, but thankfully it was the complete opposite.

iLearn2’s Communicate Naturally workshop at Centennial College was a great learning experience for me because Bolger helped me identify what my strengths are, where I need to improve and how to work with different personalities in order to be a great communicator.

So let me break down what the colours mean:

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